Selected Work | Gilberto Pocaterra’s Portfolio

I create work that is original, clear, concise, with a well-defined message. If brand guidelines are provided I strive for solutions that can seamlessly integrate and expand the brand. Otherwise, the sky is the limit.

Illustrating the convergence of the digital and physical world — supporting PTC’s tradeshows

Opportunity: PTC, a global software company helping corporations unlock the value created at the convergence of the physical and digital worlds, needed original art to promote an upcoming manufacturing event.

Solution: PTC relies on layered, energetic illustrations to stand out from competitors and add value to their promotional materials. The complex process of design/manufacturing was synthetized on a single image that needed no explanation. I created this illustration in Photoshop by blending five stock images and applying a few filters.
Designer: Gilberto Pocaterra, Creative Director: Brian Siu

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“One Vision. One Mission” campaign — engaging PowerPoint presentations for Apellis

Opportunity: A global biopharmaceutical leader aiming to develop transformative therapies for a broad range of debilitating diseases was looking to implement a campaign to get health care providers working together.

Solution: The “One Vision. One Mission” symbol was designed to unify the campaign. It encapsulates the powerful rallying cry that will get the HCPs on the same page and working together. The video shows a partial selection of slides highlighting my PowerPoint animation capabilities.
Designer: Gilberto Pocaterra, Creative Director: Glenn Britland

Revitalizing client presentations — USAlliance PowerPoint templates

Opportunity: USAlliance is a credit union serving over 90,000 members worldwide. Their PowerPoint presentations were overexposed and needs to be revamped.

Solution: Three new templates were introduced to provide visual variety. They share common elements and can be used together or separately. A set of icons was also designed to reinforce the brand.
Designer: Gilberto Pocaterra, Creative Director: John Billings

Helping organizations find their visual voice — logo design

1) Netosfera. Web Design and Hosting.
2) Valzerca Capital Ltd. Banking and other financial services for high-net-worth individuals.
3) Jenzabar. Higher education software solutions. The butterfly represents the transformative power of education to create opportunities for everyone.
4) Apellis “One Vision, One Mission” campaign. A powerful rallying cry to get their Health Care Providers on the same page and working together.
5) Catalyst Financial Partners. A members-only capital introduction platform tailor-made for qualified investors.
6) Monarch Place. A commercial office tower in downtown Springfield, MA.
7) Viga Italian Eatery. Proposed logo for a Boston based eatery featuring quality, freshly made entrees and fast service.
8) Solution Attic, IT support. A playful use of the negative space of the letter “A” to reinforces the idea of 24 hours support.

Transformation higher education — Jenzabar rebrand

Opportunity: Jenzabar is a software solutions provider offering cloud-ready products to empower colleges and universities to break the barriers of traditional education. The rebrand had the double purpose of realigning products and services and to further differentiate Jenzabar from its competitors.

Solution: The rebrand and its butterfly logo, bursting with vibrant colors, represents the transformative power of education to create opportunities for everyone. Mostly consumed electronically via Jenzabar.com, the rebrand is web friendly, print friendly and User friendly.
Designer: Gilberto Pocaterra, Creative Direction: David Kaupp

Making complex data look easy — Axendia ePubs

Opportunity: Axendia is a strategic advisory firm focused on highly regulated markets such as Healthcare. They deliver insights that enable companies to make the best decision. Axendia insights were delivered on an unadorned white paper format but their clients were looking for attractive marketing tools.

Solution: The new ePub format use bolder charts, photos, and icons to organize complex data and make it inviting without diluting the content. Matching interactive infographics were also created to promote the ePubs.
Designer: Gilberto Pocaterra, Creative Director: Brian Siu

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Navigating through healthcare industry regulations — Axendia infographic (pdf)

Opportunity: Axendia is a strategic advisory firm focused on highly regulated markets. Compliance with European Medical Device Regulations (EU MDR), is presenting a significant challenge for clients in the medical device industry.

Solution: (EU MDR infographic)The infographic frames the EU regulations as part of the digital transformation Journey companies need to go through to become globally efficient, pointing out some road hazards and areas of interest along the way.
Designer: Gilberto Pocaterra, Creative Director: Gilberto Pocaterra

Enhancing the workspace — posters for Suffolk Construction

Opportunity: Suffolk is one of the 20 largest construction contractors in the United States. When expanding their Boston headquarters, they added thousands of square feet of office space and the opportunity to reinvigorate their interiors.

Solution: In addition to structural improvements and permanent signs, Suffolk wanted a system of posters promoting their vision to “transform the construction experience by building smart.” In my proposal, one or many posters can be group to suit different spaces and reinforce the Suffolk message.
Designer: Gilberto Pocaterra, Creative Director: Casey Nuttall

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Big Ideas for nonprofits — Martha Kurz Website

Opportunity: An experience grant writer advising nonprofit organizations with the writing process and funding strategy. She wanted a site that highlighted her extensive experience, her writing skills and her hope for a better world.

Solution: (Marthakurz.com) These beads were made in Kasuri, a place in Nairobi where women learn skills and earn a living. For Martha, Kazuri represents hope for our world. It’s why she does what she does.
Designer: Gilberto Pocaterra, Creative Director: Gilberto Pocaterra

Sylvant raises awareness for a rare disease – mood board and collateral materials

Opportunity: VUE-Health, a marketing agency specializing in pharma, was asked by EUSA to help educate HCPs on the diagnostic riddle of the very rare Castleman disease. The multi-media campaign was being kick off at a large medical conference. I was asked to pitch in with a mood-board to refine the project’s style.

Solution: Inflammation of the lymph nodes is one of the main symptoms of Castleman disease and was the inspiration for the campaign’s graphic vocabulary. Consistent color palette and fonts also helped create a distinctive look. The ask included the implementation of a brochure and PowerPoint presentation to help guide doctors through the diagnostic process.
Designer: Gilberto Pocaterra, Creative Director: Glenn Britland

Engaging PowerPoint capability presentation for a healthcare player

Opportunity: Level Ex is a game studio creating AR games that present ultra-realistic virtual patients that physicians can explore to improve clinical decision-making with real patients. The company generates revenue selling digital advertising to companies targeting healthcare providers and needed a high-end capabilities presentation to promote their services.

Solution: With the sales force in mind, the presentation was created in PowerPoint to easily update on the run. The presentation was created for influential advertising agencies and needed to be as engaging and dynamic as the video games they produce.
Designer: Gilberto Pocaterra, Creative Director: Genevieve Paquette

Refreshing packaging for a well-known brand — Polaroid Instant Film

Opportunity: Traditionally a photography leader, Polaroid was expanding its consumer electronics business. Distribution through additional consumer channels created the need for bolder packaging.

Solution: Revised packaging for professional Instant film kept the Polaroid-blue background and the white Polaroid border. A pixel-texture and new condensed fonts were introduced.
Designer: Gilberto Pocaterra, Creative Director: John Crane