I’m a freelance Art Director and Designer with brand management experience delivering on-strategy solutions through original, concise, scalable, and well-crafted graphic design, often in collaboration with creative teams.

R E S U M E
RESUME INFOGRAPHIC

Freelance Designer
Gilberto Pocaterra Design
June 2016 — Present
Art Director helping companies and individuals with brand strategy and one-off projects. I deliver integrated solutions with a well-defined message — original solutions that work well across marketing channels.

Design Director
MFS Financial Services
October 2003 — June 2016
Hands-on creative leader in charge of implementing and evolving the MFS collateral system into a fully integrated brand. Key role in protecting the brand and mentoring a team of designers to encourage innovation.

Design Manager, (FIIS)
Fidelity Investments
August 1997 — October 2003
Responsible for creative oversight of all Fidelty Advisor Funds collateral and performance materials. Collaborated with writers, planners, illustrators and photographers generating tools to help financial professionals promote Fidelity’s Institutional products.

Packaging Designer
Polaroid
July 1995 — July 1997
Responsible for streamlining and redesigning packaging for Polaroid’s Professional Instant Films. Worked with packaging engineers, editors, translators and manufacturing to create multi-lingual packaging for all of Polaroid’s markets.